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Can courting so-so customers be good for business?
This Stanford Research outlines an instructive approach to Managing Dormant, Occasional, and inactive Customers. The research concludes that: “Marketers often lavish attention on their best...
View ArticleCustomer Lifetime Value Potpourri
1) In his note “Embracing lifetime value,” Seth Godin recommends: “Instead of comparing what you invest to the benefit you receive from the first bill, the first visit, the first transaction, it's...
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